PIXAR
In 1995, Pixar changed the course of animated movies with the creation of Toy Story. This film was different from everything that was made before. Since the day in which Toy Story was released, this studio has being successful and the model for any other animation studio that wants to make a good film. ¿Why made Pixar so unique and innovator? In this essay I would try to explain the three strong points of this amazing company.
Creativity is not what people think. For many reasons most of the people think that creativity is a gift from god, which is not for everybody and it is kind of magic. Creativity is not and act as itself is a whole process in which the mind opens to affront a whole rain of ideas. Creativity is not a single thing is a lot of abilities and develops of actions. You can buy creativity but you can accept your ideas. In Pixar one of the most important things is to accept the risk of any think you can think off. If you don´t allowed your brain to open up to an idea that can be extravagant and crazy, you are going to do the same thing every time. Most of the movie are alike because they bet to an already prove to be a successful pad, but nothing that can be risky. People in Pixar accept challenges as their way to live. If the idea feels safe it doesn´t feel like a Pixar job.
For successful results Pixar believes in communication. The people who works on this animation studio has to talk and talk and then talk. Pixar is a big team; they need to express whatever they think in order to understand each other. Your great idea could be not so great for others. People in Pixar have to present their ideas to all the members of the team and listen to whatever they think no matter how hard it is. Sometimes we fall in love so deeply with our creations that we can see the defects on it, so Pixar workers believe in hearing what others think about in other to see their ideas in an objective way. Other opinions would always help you to improve your work. People in Pixar challenge their selves. When an idea is presented to the team, the workers of Pixar would try to get the best from everybody in the studio. The best way to challenge a project is to criticize it productively. Every comment is important in order to get the best from everyone that works on a project. If you think of something and you don´t share it you can never know if it was a good idea or not.
Pixar trust on technology. Every day we wake up with a new gadget or a new technological achievement. Nowadays people demands more virtual wonders in order to amaze their selves. Is not so easy, in our time, to impact people with something new. Pixar´s team is always trying to obtain everything they can from new technologies to improve their work. Innovation in Pixar is to use technology to create world that are more believable. Technology can provide the studio new techniques to offer to the public new sensations. People like to feel whatever they are watching. Pixar is always generating new technologies that can make realistic the experience for their viewers. If you want different results you have to make different things. For Pixar, the answer to provide the public something new is to create their own technology. Pixar creates their own programs and gadgets to solve specific needs to a specific film. The workers of Pixar doesn´t wait for someone to create something new someday to bring to life their ideas. If they can think about it, so they can create whatever it needs to make it real and not just an idea.
So, Pixar has become as big as they are now, because they take the risk to believe in their selves and make an effort to prove themselves every day. They doesn´t stay still waiting for someone to resolve their needs, they make and generated whatever they need to make their dreams come true. They trust in them, they know they are a team and as a team everyone has a voice and an opinion that is important for everybody to grow as a company. So Pixar has become a big success because they trust them as part of a team, as individuals and as creative people.